Pod: Chinese Booze Edition

The Weekend Notes:

Ganbei!

The Visuals and Links:

The prestigious Château Beychevelle became “龙船” (Dragon Boat wine). Similarly, the fine Burgundies from Domaine Prieuré Roch were known by the nickname “菜刀” (Kitchen Knife).

Short (90 second) video explaining how baiju is made.

Chinese baiju brands account for 3 of the top 10 global alcohol brands.

Full story on Moutai and tea sets in the piece from last June (click above).

Selling single malts requires floral tributes not normally associated with peaty flavors. Selling ‘chewable’ Aussie Shiraz needs cute cartoons and ‘KOL’ influencers. It is history and folklore that sells baiju brands.

Moutai flavored ice cream and lattes are leading the charge to bring Moutai to China’s Millennial and GenZ consumers.

Moatless Capital Links:

• Kweichow Moutai(sauce)

• Shanxi Xinghuacun Fenjiu(light)

• 2021 tweet thread on Moutai

Music from Max Slorach. Find him at:

email: maxonsaxentertainment@gmail.com / web: maxonsax.com.au

Thanks for listening!

Squirrel Out!

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